Chateauneuf du Pape

This project involved the rebranding of the famous Chateauneuf du Pape red wine bottle. The original and classic glass bottle was kept and the design of the etiquette was rebranded as well as all advertising materials.

The main idea was to give a touch of new and modern to the brand while keeping its authenticity and what they are famous for, which is why the original glass bottle was kept. By addind some vibrant colors to the brand though creating advertising materials, it attracts the viewer’s attention, even from a distance and awakens their curiosity.

The creating of out of home advertisement explaining the history behind this specific wine bottle and little cards gives the opportunity for the consumers to connect on a deeper level with the brand. Those cards can be attached to purchased wine bottles on the bags or at events.