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It's a Match

Branding and Packaging

The It’s a Match brand stands out as an innovative project in the candle and matches industry, focusing on sustainability and aesthetic design. Driven by a passion for eco-friendly practices, It’s a Match integrates recycled materials into every product, creating a collection that is thoughtful and is beautiful. The brand’s use of natural elements and earthy, vibrant color combinations reflects a harmonious blend of nature and modern design.

 

Each candle is crafted for those who seek unique, memorable scents, offering a typical experience. Customers are encouraged to find their “perfect match”— a fragrance that aligns with their taste and lifestyle. Every candle purchase includes a box of beautifully designed matches, reinforcing the brand’s commitment to a cohesive experience that’s both functional and visually striking.

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The project concept was to reinvent matches as a design-forward item, elevating them beyond utility to an accessory that stands out in any setting by attracting attention. Thoughtfully chosen colors — some complementary, others contrasting — create an eye-catching aesthetic that aligns with current trends, drawing attention to the products as both decorative and purposeful.

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Rebecca Woessner

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©2025 by Rebecca Woessner

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